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A Modern Approach to Advisory, Research, Intelligence, Media, and Go-to-Market.

Anticipate tectonic shifts in your market to leverage disruptive innovation in your strategy and go-to-market approach.

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Why The Futurum Group?

The Futurum Group’s analysts, researchers, advisors, content creators, and marketing experts help business leaders anticipate and understand shifts in their industries and build strategies that leverage disruptive innovation. We work in analysis and research, and take that insight and knowledge  further, engaging all the way through the go-to-market process.

Access unparalleled advice and insight.

  • Make strategic, data-driven decisions.
  • Access deep technical knowledge.
  • Stay abreast of technology trends, news, and earnings.
  • Work with hands-on analysts across the executive, analyst relations, and product marketing teams.
  • Find a true competitive edge.
  • Work with analysts featured across TV, print, online, webcast, and social channels.
  • Be part of the story with analysts who appear regularly in premier media outlets such as Forbes, MarketWatch, Bloomberg, CNBC, BBC, and more.
  • Connect with your audience through the 1.2+ billion social media impressions of The Futurum Group.

Amplify your story where buyers read, watch, and listen.

Activate buyers, influencers, and decision-makers.

  • Engage your audience with a compelling conversation.
  • Propel prospects through the buyers’ journey with insight-driven custom content.
  • Accelerate your pipeline with ABM and sales enablement.
  • Improve your competitiveness immediately with a C-suite strategy session.
  • Drive coverage within days with an analyst relations product briefing.
  • Get your campaign assets to market in weeks, not months.
  • Know in near real-time the impact and coverage for your business.

Achieve rapid, measurable results.

  • Our Functional Groups and Business Units

    The Futurum Group's strategic business units focus on high-tech research, market intelligence, analysis, testing, media services, and go-to-market services.

  • Futurum Research

    Futurum Research provides in-depth research and insights on global technology markets.
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  • Futurum Network

    Futurum Network’s digital media platform provides daily news and analysis, combined with editorial insight and features.
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  • Futurum Labs

    Futurum Labs provides testing and validation services that enable our clients to create data driven materials and tools to highlight competitive advantages and differentiation to their IT customers.
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  • Futurum Intelligence

    Futurum Intelligence provides on-demand, syndicated market studies and visualization dashboards that inform with precision and depth to provide critical decision insight for strategists, product management, and marketers.
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  • Visible Impact

    Visible Impact offers go-to-market support across messaging, content development, buyer activation, and sales enablement.
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Our Practice Areas

The Futurum Group’s extensive industry experience delivers reliable research and data, thought leadership, and current actionable advice to help you with your strategy and go-to-market efforts.

Are you ready for a modern approach to advisory, research, intelligence, media, and go-to-market?

Latest Insights

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Security Bonanza - Infrastructure Matters, Episode 38
Krista Macomber, Camberley Bates and Steven Dickens

Security Bonanza – Infrastructure Matters, Episode 38

In a discussion that spans significant financial movements and strategic acquisitions to innovative product launches in cybersecurity, hosts Camberley Bates, Krista Macomber, and Steven Dickens share their insights on the current dynamics and future prospects of the industry.
Lenovo’s New ThinkCentre Desktops Showcase On-Device AI Improvements
Olivier Blanchard

Lenovo’s New ThinkCentre Desktops Showcase On-Device AI Improvements

The New ThinkCentre Desktops Are Powered by AMD Ryzen PRO 8000 Series Desktop Processors
Olivier Blanchard, Research Director at The Futurum Group, shares his insights about Lenovo’s decision to lean into on-device AI’s system improvement value proposition for the enterprise.
IBM Q1 2024 Earnings: A Deep Dive into Hybrid Cloud and AI Strategy
Steven Dickens

IBM Q1 2024 Earnings: A Deep Dive into Hybrid Cloud and AI Strategy

Steven Dickens, Vice President and Practice Lead, at The Futurum Group, provides his insights into IBM’s earnings and how the announcement of the HashiCorp acquisition is playing into continued growth for the company.
Oracle Announces New AI Capabilities in Oracle Fusion Cloud CX
Keith Kirkpatrick

Oracle Announces New AI Capabilities in Oracle Fusion Cloud CX

New Features Designed to Improve CSAT, Increase Productivity, and Accelerate Deal Cycles
Keith Kirkpatrick, Research Director with The Futurum Group, covers new AI features being embedded into Oracle Fusion Cloud CX with the goal of helping workers improve efficiency and engagement levels across sales, marketing, and support.
SAP’S Strong Q1 2024 Revenue Driven by Cloud and Business AI Demand
Daniel Newman and Keith Kirkpatrick

SAP’S Strong Q1 2024 Revenue Driven by Cloud and Business AI Demand

Though SAP Missed Analysts’ Bottom-Line Expectations, Its Core Business Remains Strong
The Futurum Group’s Daniel Newman and Keith Kirkpatrick cover SAP’s Q1 2024 earnings and discuss the continuing impact of the company’s focus on migrating customers to its cloud-based ERP system.
Meta's Horizon OS Aims to Scale, Speed App Development for XR Segment
Olivier Blanchard

Meta’s Horizon OS Aims to Scale, Speed App Development for XR Segment

Horizon OS Is Meta’s Overdue Horse-Before-Cart Moment for XR Adoption
Olivier Blanchard, Research Director at The Futurum Group, shares his insights about Meta’s Horizon OS announcement, outlines how its app developer ecosystem may be the missing link in Meta’s mainstream market XR adoption strategy.
How Modern Marketing is Enabling Domino Data Lab to Unleash the Power of AI
Lisa Martin

How Modern Marketing is Enabling Domino Data Lab to Unleash the Power of AI

Lisa Martin shares her insights on modern MarTech with Thomas Been, CMO of Domino Data Lab. They unveil the essence of modern marketing, discuss understanding audience motivations (the art) and how to swiftly address customer needs (the science).
Enterprising Insights, Episode 22 - Zendesk and Avaya Analyst Day Recaps
Keith Kirkpatrick

Enterprising Insights, Episode 22 – Zendesk and Avaya Analyst Day Recaps

In this episode Keith Kirkpatrick discusses the news coming out of the Zendesk and Avaya Analyst Days, focusing on new product enhancements around AI, corporate strategy, and automation.
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